- Founded: 2008
- Founders: Jamie Kern Lima, Paulo Lima
- Parent organization: L'Oréal
- IT stands for Innovative Technologies and is pronounced like the word “it.”
- https://www.itcosmetics.com
Columbia Business School classmates–turned–power couple Jamie Kern Lima
’04 and Paulo Lima ’04 built a cosmetics empire and sold it to one of
the world’s most iconic makeup brands.
As the company grew, the couple hired employees and in 2013 took on a private equity partner, TSG Consumer Partners, which acquired a minority stake in the company. IT Cosmetics was in discussions with L’Oréal for three years before last year’s sale.
Jamie Kern Lima was the first female
chief executive officer of a L'Oréal brand in the company's history.In
2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion.
IT’s the Facts:
- Your Skin But Better CC+ cream is the number one–selling CC (color-correcting) cream in the US, according to market-research company NPD Group.
- IT Cosmetics has won a total of 33 QVC Customer Choice Awards since launching in 2010.
- IT Cosmetics has also received numerous industry accolades, including the Women’s Wear Daily Beauty Inc. Award for Prestige Brand of the Year in 2015, and a 2016 TotalBeauty Award.
