europa skin care : natural, organic & science-based skin care

Monday, January 25, 2021

IT Cosmetics

  •  Founded: 2008
  • Founders: Jamie Kern Lima, Paulo Lima
  • Parent organization: L'Oréal
  • IT stands for Innovative Technologies and is pronounced like the word “it.”
Columbia Business School classmates–turned–power couple Jamie Kern Lima ’04 and Paulo Lima ’04 built a cosmetics empire and sold it to one of the world’s most iconic makeup brands.

As the company grew, the couple hired employees and in 2013 took on a private equity partner, TSG Consumer Partners, which acquired a minority stake in the company. IT Cosmetics was in discussions with L’Oréal for three years before last year’s sale. 
Jamie Kern Lima was the first female chief executive officer of a L'Oréal brand in the company's history.In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion.

IT’s the Facts:
  • Your Skin But Better CC+ cream is the number one–selling CC (color-correcting) cream in the US, according to market-research company NPD Group.
  • IT Cosmetics has won a total of 33 QVC Customer Choice Awards since launching in 2010.
  • IT Cosmetics has also received numerous industry accolades, including the Women’s Wear Daily Beauty Inc. Award for Prestige Brand of the Year in 2015, and a 2016 TotalBeauty Award.