- Major products: Color cosmetics and fragrance
- New Products: Camo collection
- CEO: Kimberly Kardashian West
- HQ: Woodland Hills, CA
- www.kkwbeauty.com
July 6, 21: The company announced plans to "shut down" KKW Beauty on August 1 along with the intention to return with a "completely new brand."
Coty owns 20% of KKW Beauty, Kardashian West’s beauty business; it purchased its minority share for $200 million in a transaction that closed in January 2021. At the time, Sue Y. Nabi, Coty’s CEO, said that Kardashian West “shares our true passion for beauty products, and this acquisition allows us to leverage our respective strengths for mutual benefit and value creation. Coty brings unique IP in skincare, the scientific knowledge of the skin as reflected in our formulation know-how, while Kim brings a huge global following and unparalleled influence over consumer choice. She has a unique ability to read the latest beauty and wellness trends, while we have the expertise on global product positioning, access to a vast global distribution network, and the resources to enter new beauty categories. I look forward to working closely with Kim and her team and I’m excited by everything we will achieve together.”
In May 2021, Coty Inc. named Andrew Stanleick CEO of the Kylie Cosmetics (founded by Kardashian’s little sister Kylie Jenner) and asked Stanleick to also manage Kim Kardashian West’s business, too. According to Coty, Stanleick will focus on driving global expansion and entry into new beauty categories while Kim and her team will continue to lead all creative efforts in terms of product and communication initiatives.
Coty owns 20% of KKW Beauty, Kardashian West’s beauty business; it purchased its minority share for $200 million in a transaction that closed in January 2021. At the time, Sue Y. Nabi, Coty’s CEO, said that Kardashian West “shares our true passion for beauty products, and this acquisition allows us to leverage our respective strengths for mutual benefit and value creation. Coty brings unique IP in skincare, the scientific knowledge of the skin as reflected in our formulation know-how, while Kim brings a huge global following and unparalleled influence over consumer choice. She has a unique ability to read the latest beauty and wellness trends, while we have the expertise on global product positioning, access to a vast global distribution network, and the resources to enter new beauty categories. I look forward to working closely with Kim and her team and I’m excited by everything we will achieve together.”
In May 2021, Coty Inc. named Andrew Stanleick CEO of the Kylie Cosmetics (founded by Kardashian’s little sister Kylie Jenner) and asked Stanleick to also manage Kim Kardashian West’s business, too. According to Coty, Stanleick will focus on driving global expansion and entry into new beauty categories while Kim and her team will continue to lead all creative efforts in terms of product and communication initiatives.
