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Wednesday, February 14, 2024

The Honest Company

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee.
  • The company began trading on the NASDAQ exchange with ticker symbol HNST on May 5, 2021.
  • In April 2024, Alba stepped down from her role as Chief Creative Officer.
  • honest.com
Jessica Alba

Critical reception
In March 2016, it was reported by The Wall Street Journal that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything. Period."

Honest Beauty
On September 9, 2015, the company introduced the Honest Beauty brand as a separate entity with its own website and logo. Its products are derived from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens.
https://www.honest.com/beauty-products/view-all-beauty