- Established in 1996 by celebrity makeup artist Laura Mercier.
- Parent company: Orveon Global, a company created by private equity firm Advent International after acquiring the brands from Shiseido in 2021.
- https://www.lauramercier.com/
Boston-based private equity firm Advent International created Orveon in December 2021 as a beauty platform after acquiring the cosmetics brands bareMinerals, BUXOM, and Laura Mercier from Shiseido.
This purchase follows Advent’s acquisition of prestige hair-care brand Olaplex in January 2020. Olaplex went public on Nasdaq in September after enhancing its direct-to-consumer capabilities, expanding internationally and building a long-term, science-based product innovation pipeline. Advent was also the majority owner of Douglas, Europe’s leading beauty retailer, from 2013 to 2015.
