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Tuesday, February 6, 2024

Benefit Cosmetics

The Benefit brand was founded in 1976 in San Francisco, California by twin sisters Jean and Jane Ford. The Ford sister's launched a blush and lip tint called Rose Tint, now called Benetint, and went on to become a nationwide success in the United States. 

The cosmetics company was acquired as a wholly owned subsidiary in 1999, and since then, it has launched bath products and a brow shaping bar.