Procter & Gamble has launched a new sensitive skin-focused brand GoodSkin MD on CVS.com. This follows the brand’s soft launch on its DTC e-commerce site. It will enter all CVS physical stores in July.
- Hypoallergenic products without common irritants including parabens, synthetic dyes, fillers and fragrance.
- Six products including sunscreen, vitamin C and vitamin B serums, a night cream, a rescue cream and a cleanser, with more planned for the future.
CVS will be GoodSkin MD’s main sales channel focus, while its DTC channel will be used to collect customer feedback and data. The cleanser retails for $10.99, while all the other products in the lineup will be $29.99
