- Launched by the largest skincare and cosmetics company in South Korea, Amore Pacific, in 2000.
- Marketed as the manufacturer's first eco-friendly brand.
- Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. It uses the slogan "Clean Island, where clean nature and healthy beauty coexist happily".
Innisfree has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, India, the United States, Canada, Australia, and the United Arab Emirates.
