europa skin care : natural, organic & science-based skin care

Sunday, March 10, 2024

Glowbar opens in Hoboken — its 10th studio on the US’s East Coast

Open now in Hoboken, NJ, the skin care concept is setting its sights on Philadelphia, Boston and Washington, DC.
  • Glowbar is located at 612 Washington St., Hoboken, New Jersey. 
  • Glowbar’s monthly memberships are $60 and include one treatment per month and 10% off retail products. Standalone appointments are $75.   
  • All locations https://glowbar.com/pages/locations

The grand opening on March 4 heralds a new beginning of the skincare company’s expansion to new markets. The franchise is setting its sights on Philadelphia, Boston and Washington, DC in the future.



Glowbar CEO Rachel Liverman, who founded Glowbar in 2019, is a third-generation esthetician. Her grandmother, Catherine Hinds, founded the first accredited esthetics institute in the US, the Catherine Hinds Institute of Esthetics. In the fashion of most founder stories, Glowbar was born out of a personal struggle to find an effective, accessible and reliable source for regular facial treatments administered by expertly-trained estheticians.

Glowbar’s 1,300 square-foot Hoboken facility has computerized check-in, a retail product area, wash bar and individual facial rooms. The concept aims to revolutionize the skincare industry with 30-minute, affordable customized and solution-driven facial treatments, Liverman said.

Treatments commence with an esthetician-led survey that works to understand the client’s personal needs and map out an appropriate treatment plan. Depending on skin needs, these include traditional anti-aging solutions like dermaplaning, a technique involving scraping away dead skin cells and hair from the skin’s top layer to reveal a smoother complexion. Other Glowbar services include chemical peels, extractions, LED, and microcurrent or high frequency facials which lift, firm, tone and smooth fine lines and wrinkles.